The headlines to the advertisements on my Facebook Profile read: "Dr. Oz Diet - Lose 9lbs",  a recipe promoting "Gooey Butter Cookies" and another for "Chunky Soup".    Oh, and a video trailer for the "Belly Fat Detox Diet".  Seems that as a result of the high-tech number-crunching in the underworld of social network marketing, I am a yo-yo dieting junkfood junkie.  Not necessarily an uncommon demographic, I suppose.

It's no great mystery that each and every one of us is a moving target for those wanting to sell us something.  Consider the infamous 'courtesy cards' from supermarkets and retailers.  I just bought a new wallet to house them all.   The drug store, book store, department store, restaurants.  All to be on-hand so we can have the "courtesy" of getting the "cheaper" price.  And the fact all these retailers know our purchasing history really freaks me out at times.   I think I'm going to get coupons for diapers and wipes until MJ is 10.  Something fun to do could be to swap cards with some of your friends to see what coupons are spit out.  Or even your spouse (mine carries his own).  Hmmmm, a bouquet of flowers with your next purchase of Godiva chocolates, Hunnie? Explain please.

Another thing I don't get is why bringing your own shopping bag is so important when the receipt for my purchases equals about a cord of pulp wood? But I digress.

One of my favorite movies from the 80's is Mr. Mom.  And one of the best scenes is when Michael Keaton is sitting around the table with other Moms, playing poker and drinking beer betting coupons.  I've seen that movie a dozen times and still laugh out loud.

Have you ever felt feisty and fibbed about your birthdate when 'registering' with an online shopping site?  Like registering as an 65 year-old retired male accountant whose interests include gaming, the rodeo and Bingo.  It's a terrific reminder to find the humor in the exploitation of our personal interests.  Or at least in what is perceived to be so.